International Women's Day
Discover the campaign led by our in-house talents to honour phenomenal women and show your support with the Alia chain-strap patent crossbody bag.
This International Women's Day, CHARLES & KEITH will be renewing its donation commitment to the UN Women's ‘Storytelling for Gender Equality’ programme, pledging US$100,000 through the sales of the special-edition Alia chain-strap patent crossbody bag. Made from 100% recycled polyester substrate, eco-friendly dye, and recycled zinc alloy, it not only makes a social statement but also an environmental one.
Additionally, the Alia bag comes with the International Women's Day ribbon, offering a symbolic hint of purple that signifies solidarity and support for girls and women everywhere.
The Campaign
The CHARLES & KEITH 2024 International Women's Day campaign showcases an impactful monochromatic theme. It gives a subtle nod to black-and-white photography, which is considered a “truer” form of documentation without the distraction of colour, reminding the modern woman to remain bold, confident, and resilient in the face of adversity. Spearheaded by our in-house talents from various market offices, they have come together to honour the phenomenal women in their lives.
Watch The Video
What does a phenomenal woman mean to them, and who are the phenomenal women in their lives? Watch the video featuring our in-house talents to find out.
